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You Are The Brand

Jul 31, 2017

On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City.

One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders.

One night I got I in early before the night crowd strolled in. The crew was still...

Jul 24, 2017

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet.

Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at...

Jul 17, 2017

Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence.

Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play.

In this episode, I cover the topic of...

Jul 5, 2017

Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want.

In this episode, I share 3 things do whenever my business goes through a transition:

  1. Accept that success = change.
  2. Re-evaluate who I...