You Are The Brand

This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz:

"One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic."

A few thoughts regarding my personal mindset when it comes to networking: It’s not about hunting, it’s about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors.

Here are the five points summed in today's episode:

  1. Pick who you want to get to know
  2. Study these folks ahead of time so you’re prepared to add legendary value.
  3. Ask questions that get the conversation going.
  4. Take a strategic selfie
  5. Follow up and offer something they would genuinely find useful

Never Ask These Questions!

  • Is there anything I can help you with?
  • So, tell me about yourself...
  • What’s your story?
  • What do you do?

Instead, Ask These Questions:

  • What’s giving you energy right now?
  • What are you working on that’s really exciting you?
  • I know such-and-such a person that might be a great fit for you. Interested?

Mentioned In Today's Episode:

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Direct download: BYP_111_-_How_To_Make_Networking_Work.mp3
Category:general -- posted at: 12:00am EST