You Are The Brand

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related?

This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not.

Mentioned in this episode:

Text 'BRANDYOU54' to 33444 to get a walkthrough that might help you decide what to do with managing multiple brands.

Direct download: 54__Mastering_Multiple_Brand_Management.mp3
Category:general -- posted at: 12:42am EST