Wed, 3 June 2020
Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.
In this episode, we discuss:
1. How to get in touch with your core identity
3. 3 basic questions that help you find your brand’s message
4. The Johari window tool
5. The “unbranding” process
6. An authenticity inventory you can take for self-awareness
7. How Lindsay used this information to grow her business
9. What it looks like to differentiate yourself
I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.
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