You Are The Brand

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.


In this episode, we discuss:

1. How to get in touch with your core identity

2. Worldviews

3. 3 basic questions that help you find your brand’s message

4. The Johari window tool

5. The “unbranding” process

6. An authenticity inventory you can take for self-awareness

7. How Lindsay used this information to grow her business

8. Phenomenology

9. What it looks like to differentiate yourself


I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.




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He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

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Direct download: BY_Ep236_master.mp3
Category:general -- posted at: 4:00am EST