Jan 8, 2020
In our personal brands, many of us launch things quickly without
taking the time to plan our annual marketing strategies.
However, as we begin the new year and want to start off on the
right foot, it is integral to get this
solidified. Here
are a
few things I
talk about
in this episode to get you started:
#1. How to create a gap between campaigns.
There are times when we need to turn
down both the velocity (the speed at
which new content comes out) and the
volume (how much content
you’re putting out) of our personal
brands. You are allowed to have some experimental time, and you may
even see your income increase when you
do.
#2. The difference between ripples and waves
Pebbles are the little things we do
every day, while big rocks create
waves. Our marketing
strategies can’t be based on the hope
that something will go viral, so we must
throw those big rocks into the pond.
#3. Past annual marketing campaigns
I also give some examples from my
own experiences, both of starting
off in the personal branding world, and
including my marketing strategy for
last year.
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com