You Are The Brand

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak:

  1. A clearer distinction between Education + Implementation
  2. Microcontent
  3. Marketing, made human
  4. Experience marketing
  5. No more “cupcakes”

You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.


Links From Today’s Episode:



If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at

Direct download: BY_Ep212_master.mp3
Category:general -- posted at: 4:00am EST