You Are The Brand

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things.

These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand.

  1. Personal story
  2. Platform
  3. Positioning
  4. Product
  5. Pricing
  6. Pitch
  7. Partners

One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.



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Direct download: BY_Ep206_master1.mp3
Category:general -- posted at: 4:00am EST