You Are The Brand

If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content.

In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements.

I’ll also share several headline swipe files that you can apply to your content. If you’re interested in getting more of my very best copywriting content, register (free) at


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at 

Direct download: BY_Ep194_master.mp3
Category:general -- posted at: 4:00am EST