You Are The Brand

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template.

This episode contains a full-length teaching from one of my copywriting courses. If you’re interested in getting more of my very best copywriting content, register (free) at


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at 

Direct download: BY_Ep192_master.mp3
Category:general -- posted at: 4:00am EST