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You Are The Brand


May 23, 2017

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital.

But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more.

In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible:

  1. Survey the room
  2. Sit in the worst seat in the room
  3. Optimize my slides
  4. Set the rules of engagement
  5. Wear the right clothes

You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans:

https://youtu.be/zYeGmlN9Tds

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