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You Are The Brand

Jan 23, 2017

In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.

Your site must meet a user's basic trust needs before you demand they enter information or engage with you.

In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test? 

View today's show notes to see the actual "Pyramid of Trust"

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