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You Are The Brand

Dec 30, 2020

Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do to future-proof our businesses. In this episode, I’m going to share a few of those things that...

Dec 23, 2020

Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see where my business is and where I want to go with it in the coming years. The 5 stages are:

  1. The start-up phase
  2. The ramp-up phase
  3. The build-up phase
  4. The scale-up phase
  5. The...

Dec 16, 2020

Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really interesting take on what happens when parents build personal brands. It’s all about our relationships with our moms. This spills over into our business-building...

Dec 9, 2020

Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important topic.

Though business can feel like an extension of us when we have personal brands, it is really just...

Dec 2, 2020

In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own...