Mon, 26 February 2018
Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.
But that's exactly what a personal brand is: a brand built around you.
In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.
We often start with these 3 questions:
The answers to these questions provide the basis on which you will build your positioning.
• Join Marketing Mastery Insider: mikekim.com/insider
• Info on Marketing Mastery Workshop: mikekim.com/workshop
Direct download: BYP_146_-_Positioning_How_to_Position_Yourself_to_Reach_Any_Marketing_You_Want.mp3
Category:general -- posted at: 12:00pm EST